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Poochie toast

"We built Google for users, not websites."

- Eric Schmidt


This way

"Developing a better coffee than Starbucks is a simple task compared to developing a better perception than Starbucks in consumers’ minds. In fact, it’s almost impossible — unless Starbucks does something stupid."

- Al Ries. “Having a Better Brand Is Better Than Having a Better Product” (via peterspear)