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"Developing a better coffee than Starbucks is a simple task compared to developing a better perception than Starbucks in consumers’ minds. In fact, it’s almost impossible — unless Starbucks does something stupid."

- Al Ries. “Having a Better Brand Is Better Than Having a Better Product” (via peterspear)

"What constitutes brand equity is “physical and mental availability” - the opportunity for consumers to find products in shops and their propensity to think of the brand when shopping."

- B. Sharp

"We see BuzzFeed as a prime example of what we call a “full stack startup”. BuzzFeed is a media company in the same sense that Tesla is a car company, Uber is a taxi company, or Netflix is a streaming movie company. We believe we’re in the “deployment” phase of the internet. The foundation has been laid. Tech is now spreading through every industry and every part of the world. The most interesting tech companies aren’t trying to sell software to other companies. They are trying to reshape industries from top to bottom."

- Chris Dixon

Social Fever - Banksy