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"The cat sat on the mat’ is not the beginning of a story, but ‘the cat sat on the dog’s mat’ is."

- John le Carre

Watch the talk. 

Beastie Boys. Nirvana. Walkman. No Internet. Hello 90s.

"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad."

- Howard Gossage